We are fascinated with the cultural heritage of Małopolska. We treat it as a source of inspiration and a very important element in building the identity that influences who we are.
We share our passion with the audience by creating thematic routes to discover the region’s abundance and diversity in the real and virtual space. We discover new and little-known areas. We try to present those known ones in surprising contexts. We seek to update and revitalise the cultural resources of Małopolska and as a result to increase its significance for its habitants and make it more attractive for tourists visiting the province.